Shein will open a pop-up store in South Africa, but products cannot be purchased in-store. The Chinese-founded and Singapore-headquartered e-commerce giant will open its first South African pop-up store at the Mall of Africa in Johannesburg, the country’s busiest mall.
The store will be open from 14h00 to 20h00 on Friday, 2 August and from 09h00 to 21h00 from Saturday, 3 August, to Sunday, 11 August. However, the pop-up store is only an exhibition space that showcases the latest fashion and lifestyle products, the group said.
Shein will open a pop-up store in South Africa, but products cannot be purchased in-store.
The pop-up store will be open on Friday, 2 August from 14:00 to 20:00 and from Saturday, 3 August to Sunday, 11 August between 09:00 and 20:00 as an “exhibition space” for customers to try on trendy fashion and lifestyle products.
The pop-up store will be located in the Sook store, shop 2117, on the upper level of the Mall of Africa, South Africa’s biggest shopping mall.
However, the products will not be for sale.Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store at the Mall of Africa in Johannesburg in August as the online retailer aims to expand its brand recognition in Mzansi.
Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the Covid-19 pandemic.
As reported by The South African website, they have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.
“Bringing the Shein experience directly to the end consumer is a key part of Shein’s strategy,” the company said in an emailed response, according to Reuters.
“Given that Shein is a digital-first company, Shein’s hugely successful pop-ups are an opportunity for our consumers to touch and feel our products, as well as to interact and engage directly with Shein’s local brand ambassadors.
Source: eNCA
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